by Andy Rostad | Mar 27, 2014 | Better Web
When we find something that makes our web life better, we cheer. Then, we share it with you. In this episode of our new web video series “Make Your Web Better” we’re talking social media. In this case, one of my favorite apps for planning posts to...
by Andy Rostad | Mar 6, 2014 | How-Tos
If you’re reading this, you’re probably a good writer. And with these 3 tips for writing a great video script, you’ll be able to translate those ace writing chops into scripting skills that will help your audience, your production partners, and your bottom line. 1....
by Andy Rostad | Jan 29, 2014 | Design
You never get a second chance to make a first impression. In the digital space, where the competition is only a click away, this old chestnut is especially true. But your web site sends signals to your audience beyond that first impression. We’ve discussed in a...
by Andy Rostad | Dec 10, 2013 | How-Tos
I’ve filled a lot of online shopping carts in my day. But I’ve probably abandoned more than half of them without making a purchase. Somewhere between my initial excitement and the moment where I enter my credit card number, I get a sinking feeling in my gut, and...
by Andy Rostad | Oct 11, 2013 | Awesome Sauce
Videos Get Action. You want action. Specifically, you want someone else to take action – whether to make a purchase, endorse a proposal, choose a side, or laugh out loud. We are impulsive creatures, and our impulses to act are guided by emotions. For example, on...
