by John Carlson | Feb 7, 2014 | Better Web
“It’s happening – the biggest change to the Internet since its inception” -Akram Atallah – president, Internet Corporation for Assigned Names and Numbers – Generic Domains Division So What Is ‘It’ That’s...
by John Carlson | Jan 22, 2014 | Design
You have created a well-developed business plan. You have turned that fundamental data into an intellectual appeal to your customers. You have created a marketing strategy that clearly states the benefits and value of your product or service. You are finally ready...
by John Carlson | Dec 2, 2013 | Shadow Works
People seem hesitant to embrace videos for their marketing, yet they are more than willing to watch them. Below are 5 myths about video that I hear most frequently. I’m pleased to debunk these myths for you and hope it will inspire you to add more video to your...
by John Carlson | Oct 24, 2013 | Awesome Sauce, Shadow Works
1) It’s Fast. A video can deliver a complex message much faster than any other medium. In a 30-60-second video you can make a strong pitch to your target market that paints a picture of your unique value proposition. This can be featured on the front page of your...
by John Carlson | Oct 29, 2012 | Awesome Sauce
So, ancient Roman Cicero, who was kind of a perv, was also a spectacular speaker; moreover, he was an excellent persuader. With a prodigious ability to entertain and manipulate his audience, Cicero seemed to effortlessly massage them over to join his position. This...
